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The Hatch takes on youth. The Countryman embodies adventure. The Clubman symbolizes luxury. These were the three models MINI asked me to illustrate for a TV spot. In the process, I used elements of nature, hobbies, and lifestyle that evoked the emotion behind each personality.

year

2019

Role

Creative & Art Direction,
Illustration

TEAM

TBWA — Production
One Mile Studio — Animation

T Brand Studio
Il Dandy
T Brand Studio
Il Dandy